Vulnerability and Values: Why are they important in business


Most of the time in business, vulnerability is generally seen as a weakness. However it seems that this perception of vulnerability is just a myth — in fact, this is one factor that keeps leaders from being effective.

By definition, vulnerability signifies a state of being left without shelter or protection against something harmful. Being fully open and accepting, that oftentimes is at risk of being physically or emotionally wounded by judgment.

A well-known author and researcher Dr Brené Brown mentioned, that we usually associate vulnerability with emotions that we want to avoid such as fear, confusion, and doubts and we often lose sight of the fact that vulnerability is also the place where you can find joy, belongingness, creativity, authenticity, and love.”

Do you think it is important to be vulnerable at work?

Do you think it’s best to share company values?

Being vulnerable at work can be your biggest advantage.

Vulnerability: the willingness to turn up and be seen, despite uncertainties

Brené says that “vulnerability is the willingness to show up and be seen by others in the face of any uncertain outcomes. There’s not a single act of courage that doesn’t involve vulnerability.”

“Vulnerability is the birthplace of innovation, creativity, and change,” Brené says. You can’t really innovate without any risk or uncertainty. “If you’ve created a work culture where vulnerability isn’t okay, you’ve also created a culture where innovation and creativity aren’t okay.”

Values: clarify your values, think about why you started, what are your priorities

Your “Why” for starting the business is often the guideline for your company’s values and what it stands for.

It is a binding factor that motivates everyone in your organisation are all working towards the same goal, and share a bigger purpose. Core values are the things that you believe the most important in the way you live and work. It should determine what are your company’s priorities. It supports the vision of your company and helps shape its culture. They are the basis of the company’s identity – their beliefs, principles and philosophies.

Sharing core values, your Why factor is not at-all a sign of weakness. Rather the opposite, the shared vision motivates your people work willingly to achieve the higher purpose. Simply put, when the guidelines and destination is clear, it is easier to focus all the activities towards the destination.

As a business professional, sharing vulnerability is not a sign of weakness. It rather humbles you.

Sharing values means communicating about the things that matter to you the most. It is sharing the factors that drive you as an entrepreneur.

Your vulnerability and your values give the humanly touch in your accomplishments. This makes you more approachable and relatable.