How to Use Online Marketing Techniques to Drive New Clients To Your Business

In 2022, digital marketing is an essential aspect of a business. Regardless of industry, an online presence is an important way for businesses to establish their branding, expand their reach and gain more leads. If you are new to online marketing, here is a quick rundown of some useful techniques you can use to attract new clients to your business.

Build A User-Friendly Website That Reflects Your Brand Image

A website is non-negotiable for most businesses especially if you are marketing your business online. Having a website is a simple way to increase your business’ credibility (as people generally use the internet for research),  showcase your brand, keep consumers informed and updated about your business and increase your customer base.

A user-friendly website should be easy to navigate and uncluttered. In addition, it should look good on both desktop computers and mobile devices. The colour scheme should complement your branding colors and fonts should be easy to read.

If you’re trying to market your business online but find yourself unable to make a website because you’re caught up in building your brand image, a personal branding consultant can help you clarify these details.

Invest in SEO and SEM

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are some common words you will hear in regards to your digital marketing strategy. This refers to using techniques like keywords to improve the chances of your website and company reaching people on search engines. Given that over 93% of online experiences start with using a search engine – this is an area with a lot of potential for gaining new leads.

Embrace Social Media

Social media can be a great way to connect and engage with customers, including new customers. Choosing and managing different social media platforms as a business may seem overwhelming at first but once you’ve achieved a flow, it can actually become fun and rewarding. To get the best results, focus your attention on using one or a few platforms commonly used by your target market rather than spreading yourself thin over multiple different social media apps.

Get Expert Help When You Need It

Running a business in itself is challenging, while many business owners acknowledge that online marketing is important, plenty will struggle to find the time to devote to it. This is where digital marketing consultants come in! These digital marketing experts support businesses with tailored advice and business strategy on all things digital, SEO, social media and business growth.