But before you engage in LinkedIn lead generation campaign, you need to make sure that you portray what you are pitching for. In a simple sense, you MUST optimize your LinkedIn profile to generate a return for your efforts.
Here are some Expert DIY Tips to Optimise your own LinkedIn profile:
1. Set a Profile Picture
Your picture is what people first notice when they visit your profile. It equally applies when your account appears on the search result.
“First impressions are granted only once!”
Therefore, make sure you create that striking impression. Here are a few ways to do so:
Always Upload your Profile Picture
The LinkedIn profiles with a photo have 21 times more probability to be viewed than the profiles without any photo. This adds more credibility to your account.
Tip – Don’t use any random photo!
Add Professional Profile Picture
Now that you have decided to upload the picture, think about the way you want to be perceived. Random clicks like bathroom selfie or during a party are a big NO NO!
Always use a professional headshot for your profile. However, it doesn’t necessarily have to be taken by a professional photographer. All you need is head & shoulder image, facing the camera with a clear background.
A friendly smile with professional attire will do the job just right.
Try to maintain consistency in your pictures. As you can see I have used similar pictures on my website and many other places, including LinkedIn.
When you upload your profile picture, make sure it is clear enough for the viewer.
The ideal size for the LinkedIn profile picture is 400 x 400 pixel.
You can also upload a picture with higher pixel but not higher than 20,000 pixels and no larger than 8MB file size. The larger picture is adjustable with the area selection option by LinkedIn
Do your headlines state what you have to offer?
Your headline is one of the first components viewed by your prospect. It is the key factor for someone deciding either to click your profile or not. The headline is separate from the title of your current position and is displayed on the search results.
For example, my headline reads “The Digital Entrepreneur, Lead Generation Expert, and Trusted Advisor.” This communicates who I am and what I offer.
Hence, your headline needs to be attractive and compelling that makes you stand out. Also, it should be keyword smart so that your profile appears when relevant services are searched. For example, if you are seeking for Lead generation expert, my profile appears on the result page, as I have included the keyword.
Correct use of Default Headline
What most people might do is just edit the job title and the company name for their headline- this is the default setting in LinkedIn.
However, this is not the right way and does not differentiate you from others and might even make you sound more sales-y. The main purpose is to show what services you have to offer.
Here is some guideline for you to use the default headline correctly in LinkedIn:
1. Point out the key difference between you and others. Show them what makes you different – your Unique Selling Proposition (USP).
2. Tell your audience how you can help.
3. Be more specific as you only get 120 characters to describe
3. Add Profile Summary
This section can be a bit tricky if you are not used to writing content. However, you must not miss this part while optimising your profile.
Your profile summary is the part where you get to share your story in about 2,000 characters. Try to tell the story in a friendly way about the products or the services you provide rather than just listing out what you do. Make it interesting.
4. Experience Section
You don’t want to write your profile like a resume.
Your profile should be written considering the pain points of your prospects. This is how they can relate to you and think they must approach you.
However, you might be wondering – “So, where I can be seen more formal about my works?” Well, the experience section is just right for that.
This is the place where people get into that resume mode you’ve been looking for. Here, you should focus on your current role, the products, and services you provide and how can you help them achieve it.
5. Call to Action (CTA)
When adding CTA, be sure to use the regular ones- you don’t want to overdo it. You can choose the most attractive CTA, which is clear and simple.
For example, I’d love to hear more from you. If there is anything I can do to support you with please feel free to contact me: [email] and /or [phone].
Are you ready to optimise your LinkedIn profile?
If you need more help with your LinkedIn profile and LinkedIn marketing strategy, or if you are not a DIY person, then contact Lead Generation Expert in Melbourne, Prabin Gautam or click here to see how I can be a resource to you.