I’m a huge believer of this statement “Sell what you love and love what you sell”. You obviously invest your time and money in running a business or cater services that you love most. You finally dive in and make the choice that you are going to be your own boss. Now, what’s next? How will you package your services, how will you package what you love doing? Your goal in packaging your best services is to have something for sale, ready to be picked up, purchased and or used by your prospect. You should have email campaigns and other helpful tools and documents that will deliver great value to each of your customers automatically. A great example of how you can showcase the services to your potential client is to include the following:

• Brief intro (Introduce yourself)
• Let them know what you specialise in (what products/services you are offering)
• What you Don’t Do (Yes! This is important, you need to be honest with them and be very clear beforehand on what are the scope of services that you will do and will not do.)
• Tools that you’ll be using (if any)
• Your availability

This will be the beginning of your relationship. Establish your process early as this will be a plus point to you. Your potential client gets a quick overview about you and on what you can do. You are also leaving a mark and making them realise that you, your product or services are a good find! In selling your package, you may also want to consider focusing on benefits and outcomes:

Focus more on Benefits, not Features

Most of your new clients want to see if you can do the project if your product or services are worth it. They don’t trust you yet, and one way to gain their trust is to show them how can they benefit on what you are offering them.

Focus on Outcomes

Win more clients by focusing on outcomes. Address the problem that your client has and give them the solution. Be very clear on what you are trying to achieve. Discuss with them about the results that you provide.

Always give Options

One size does not fit all. Make sure you provide three options or packages: Good, Better, and Best. Each of these is designed to fit your multiple targeted avatars. Here is an example of our Done 4U Marketing with Good (Exposure), Better (Influence), and Best (Engagement) packages: So, whether you run a medium-sized business or operate on a corporate level, we always have your back. At VIS, we aim to make your life easy by driving your marketing for you, so you can better focus on other things that matter. Need help on how you can package and market your business, products, and services? Click the link here and gain access to my Marketing Sales Blueprint. Understand your market goals, maximise your conversion, create more opportunities and sales! Prabin is a business growth strategist, LinkedIn speaker and trusted lead generation partner. Companies that have benefitted from his service include Accenture, Telstra, EmbroidMe, STOW International, Nationwide Waste Solutions, Medical Organisations, and various associations. What sets Prabin apart is his extensive experience as a CEO, Entrepreneur and Marketing Professional. He understands the business, technology, sales, and marketing. To understand more on how Prabin can be a resource for your business, book your 30-minutes free consultation.