Aside from connecting with potential partners and clients, one of the main reasons why we attend business events is to learn and become inspired. A keynote speaker is an essential element for any business event. Whether it be a motivational speaker, a professional, an expert or a keynote speaker, the participants expect them to have a passion for transforming businesses, and more importantly, deliver impactful insights.
Listed below are 5 things to expect from your keynote speaker at your next business event!
1. Set goals and objectives
In the business world, our “lingo” involves the words “goals” and “objectives”. A business event or more particularly, a keynote speaker is irrelevant if he or she does not clarify the main goals or objectives of their topic. The speaker aims to effectively deliver an important message and the audience expects to identify with the speaker’s takeaway message.
2. Inspire and deliver new ideas
Keynote speakers aim to impact their audiences by challenging, inspiring and energising them. Expect to be confronted by a wave of new ideas or a new way of thinking. This is one of the most crucial elements of a keynote speaker and one of the most demanded insights that businesses would like to gain.
3. Compare current approaches
Depending on the topic, keynote speakers may highlight approaches that other people or businesses are currently adapting. The aim is to draw attention to the current method of how a particular topic is approached and how it is working which may not always be the most effective solution.
4. Call to action
Just as Steve Jobs once said, “We’re here to put a dent in the universe. Otherwise, why else be here?”
Successful messages are those that are effectively communicated and at the same time have an impact on the attendee. Keynote speakers may challenge their audience by shifting to a vastly different or modified approach.
5. Provide a system and support
Depending on the event, most keynote speakers will provide either a new or an existing system for the audience to implement.
A consultation is recommended to guide you through any organisational or personal website. Updated texts may be suggested to further the audience’s knowledge on the topic that a keynote speaker has referred to.
Be inspired by a motivating keynote speaker who is passionate about working with YOU!
BOOK Prabin Gautam!
